Using Instagram for promoting your Airbnb

Using Instagram for promoting your Airbnb

Go where the people are

In the old days when your grandparents were young, all they had to use to advertise their rental property was the newspaper. That could get costly when advertising in large cities where costs are high. Instagram for promoting your Airbnb is now the rave.

It was a slow way to get extra rooms, trailers, or even cabins rented to earn extra money. The good news for you today is that technology has provided you with numerous ways to reach out and display your rentals.

Using social media outlets like Instagram is just one way to advertise your extra properties and make a little extra money. But there are guidelines you need to follow to make the most out of your Instagram account. Just keep reading to find out what those guidelines are.

Do your homework

See what your competition is doing and what types of photos they are using. This homework helps you create better hashtags, take better photos, write better descriptions, pick the best sites to see in the area and so on.

Create an Instagram account

This is the next vital step in using this social media outlet in your advertising. Just make sure you are using their business section and not their personal one. Sign up is easy and all you need is an e-mail address or use your Facebook account to sign in on Instagram.

Provide photos, descriptions, and other details

No business account is worth looking at if it does not have great pictures of the property or properties or a good description accompanying those photos. Don’t forget to provide the location of those properties, a link to your Airbnb listing, and a short and sweet description. Make those photos good.

Create great hashtags

The younger generations understand these and know how to use them well. To catch their attention, if you want young people gracing your properties, is to write great hashtags. As an example, you can use your home’s name, location and nearby tourist attractions. A little research on this topic will provide more tips on how to do this right. Use between 5 – 8 hashtags per post.

Keep the account updated

This does not mean you have to post every day or every little detail about the property or the area. Just be consistent but don’t skip a week. Post once or twice a week to keep your visitors updated on what is happening.

Take a video of your property

This is what some top real Estate Agents are doing and have done for decades. A video is worth more than 1000 words and you can show your property at its finest. Then save the video to the Highlights section allowing new visitors to your Instagram page to see that short film.

Or place the video on the IGTV option or the new Reels option to gain more viewers and more potential guests.

Provide top quality information

One of the best ways to get people to consider renting your property is to create posts about the best sites in your area. Mention how close they are to your property or how far away for those who like privacy.

Talk about secret fishing spots, top museums, or the best entertainment in the area. The sky is the limit on what you can write about and don’t forget a photo or two to enhance those descriptions.

Link your Facebook or other social media accounts

This will help you broaden your audience and get a better word of mouth advertising. If you are not sure your other social media friends or followers will go to your new account, add in some incentives.

Some final words

This is just the tip of the iceberg on how you can use your Instagram for promoting your Airbnb rentals. It is not hard to do. All you need is a little time, a little creativity, and some rental properties to rent out.

Remember your Airbnb rentals are like a small business and you need to treat it like a business. Good advertising in the right locations will bring results.


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